For Chris Loschiavo, Mississippi State ’05, barbecue is more than food, it’s a way to give back. As a Memphis native and recently retired US Army veteran, Loschiavo has created a community through BBQ products while believing in being good stewards in society. From the smoky pits of Pinehurst to the shelves of major retailers, Chris is proud to share some incredible milestones that reflect the heart, hustle, and charity behind everything they do. His journey reflects the Phi Delta Theta values of Friendship, Sound Learning, and Rectitude, proving that true success is measured not just in wins, but in what you give back.
At the heart of Blue Suede BBQ is a mission to make a difference. Through his TAR HE4L East Carolina Vinegar Sauce, Loschiavo donates proceeds to the Live Like Lou Foundation, Phi Delta Theta’s partner in the fight against ALS. Each bottle sold helps fund research and provides support for families facing the disease. Chris has also used his brand to bring awareness to Little Groups of Paratroopers, Inc. and the Phi Delta Theta Foundation.
As a veteran-owned business, Blue Suede BBQ is built on discipline, tradition, and resilience. But at its core, it is driven by a Phi Delt’s commitment to do what ought to be done. “We aim to be ‘Difference Makers’ through the world of BBQ,” Loschiavo says. “That’s our mission, and it’s what keeps me going every day.”
“We aim to be ‘Difference Makers’ through the world of BBQ. That’s our mission, and it’s what keeps me going every day.”
Chris Loschiavo, Mississippi State ’05
Recently, Blue Suede BBQ participated in this year’s Pinehurst BBQ Festival in North Carolina, which was a huge success for the up-and-coming brand. Competing against some of the best in the BBQ business, Loschiavo’s Memphis-inspired recipes brought home first place in both the Mild Tomato BBQ Sauce and Dry Rub categories. They also debuted a Blue Suede BBQ food truck, a business leap that quickly became a popular feature and extension of the Blue Suede brand. Serving certified Angus brisket sandwiches, smoked wings, pulled pork, and more, the truck has become a popular feature at neighborhood gatherings, festivals, and events.
Their products are now featured at Provisions Ace Hardware in Whispering Pines, North Carolina, the largest Ace Hardware in the nation, and will soon be available in select Food Lion grocery stores. But for Loschiavo, each milestone is simply another opportunity to amplify his mission of service.
