By Steve Good, Vice President of Growth & Communications
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As seen in the Winter 2018 Edition<\/a> of The Scroll<\/em><\/p>\n\n\n\n
The Alexander family at Mount Vernon on July 4, 2012; Neil was initiated into Phi Delta Theta at the 2012 Convention in Washington, D.C.<\/em><\/p>\n\n\n\n
LiveLikeLou Roots<\/strong><\/p>\n\n\n\n
Neil and Suzanne Alexander established LiveLikeLou in 2011 when Neil, a University of Pittsburgh Phi Delt, was diagnosed with ALS. Originally established as a grassroots fund within The Pittsburgh Foundation, LiveLikeLou quickly became a leading entity in the fight against ALS in Western Pennsylvania, creating awareness of ALS, assisting families in the community, and fulfilling a $2.5 million pledge to build The LiveLikeLou Center for ALS Research, a $10 million partnership between LiveLikeLou and the University of Pittsburgh. The achievement became the largest ALS research effort of its kind in Western Pennsylvania history. Along with the success on the research front, LiveLikeLou also established a $1 million endowment for ongoing patient care in Western, Pennsylvania.<\/p>\n\n\n\n
Because Brother Gehrig said, \u201cToday, I consider myself the luckiest man on the face of the earth,\u201d when he retired from baseball on July 4, 1939, Brother Alexander was inspired and said, \u201cI feel lucky too.\u201d He used all of his energy, rallied his friends and family, and developed a personal mission to \u201cLeave ALS Better Than He Found It.\u201d Neil died from ALS in March 2015, leaving his wife, Suzanne and two children, Abby and Patrick, to carry on his vision.<\/p>\n\n\n\n
Phi Delta Theta\u2019s desire to further enhance and focus its commitment to the fight against ALS led the two entities to begin conversations. Together, Phi Delta Theta\u2019s long-standing commitment to have a meaningful impact on the disease, coupled with LiveLikeLou\u2019s successful model of advancing the ALS cause forward, have the ability to further drive Phi Delta Theta\u2019s leadership in finding a cure.<\/p>\n\n\n\n
\u201cNeil always hoped LiveLikeLou would grow beyond the Pittsburgh Region. He would be so proud that Phi Delta Theta is stewarding this dream. Our family is thrilled that LiveLikeLou will be cared for, and have even more of an impact. It makes perfect sense that LiveLikeLou was started by a brother, in honor of a brother, and will be carried on by all the brothers of Phi Delta Theta,\u201d says Director of The LiveLikeLou Foundation Suzanne Alexander.<\/p>\n\n\n\n
The goal: Raise $4 million dollars for ALS in 1848 days<\/strong><\/p>\n\n\n\n
Phi Delta Theta will encourage all ALS-related philanthropic efforts by its members, chapters, colonies, and alumni clubs to support The LiveLikeLou Foundation, its mission, and the strategy it deploys to impact the fight against ALS. The LiveLikeLou Foundation will also build support from corporations and non-Phi Delt donors to expand its funding abilities.<\/p>\n\n\n\n
The $4 million goal in 1848 has symbolic meaning to both the life of Lou Gehrig and Phi Delta Theta. Brother Gehrig wore the number four during his 16 years as a New York Yankee, and 1848 days (approximately five years) is symbolic of the Fraternity\u2019s founding date.<\/p>\n\n\n\n
Exploring opportunities to make a multi-year, multi-million dollar pledge to a leading ALS research center in the United States will be an initial focus, similar to what LiveLikeLou executed with the LiveLikeLou Center for ALS Research at the University of Pittsburgh. Patient care and support for families who have been affected by ALS will also play a role in the Foundation\u2019s\u00a0strategy.<\/p>\n\n\n\n
Phis before the Iron Phi 5K at Kleberg<\/em><\/p>\n\n\n\n
Phi Delta Theta\u2019s Iron Phi program, an ALS-related program that has raised $1.4 million+ in seven years, will operate within the walls of The LiveLikeLou Foundation, and the dollars raised for ALS research through the program will be applied to The LiveLikeLou Foundation\u2019s commitments to research initiatives.<\/p>\n\n\n\n
\u201cI was introduced to the Alexander family five years ago and have been inspired ever since by their unwavering commitment to leave ALS better than they found it. The LiveLikeLou Foundation will give Phi Delta Theta a national platform with centralized and very tangible funding goals. I look forward to the momentum that we create, but I\u2019m most excited about being able to watch our members point at an ALS research center, a piece of leading technology, a world-class research project, or a family in need, and say, \u2018That\u2019s how I supported ALS,\u2019\u201d explains Steve Good, vice president of growth & communications, Phi Delta Theta and creator of the Iron Phi program.<\/p>\n\n\n\n
The operations of The LiveLikeLou Foundation will revolve around three main functions:<\/strong><\/p>\n\n\n\n
Suzanne Alexander will assume the role as the director of The LiveLikeLou Foundation and join Steve Good, vice president of growth and communications for Phi Delta Theta, to set up the board of directors, determine administrative processes, lead the search for research funding partners, and assist with individual, chapter, and alumni fundraising activities to support ALS.<\/p>\n\n\n\n
\u201cAs someone who has had a personal relationship with ALS, I am very passionate about helping to ensure Phi Delta Theta assumes a leadership role to help discover the cause and a cure for the disease. My father was diagnosed and passed away from this horrific disease, and no other person or family should have to experience the loss of a loved one to ALS. I am excited about this new endeavor with The LiveLikeLou Foundation to fight ALS, because I\u2019m confident that members of Phi Delta Theta will rise to the challenge and have an even greater impact,\u2019\u201d states Executive Vice President and CEO of Phi Delta Theta Bob Biggs.<\/p>\n\n\n\n
\u201cNever before has there been an effort that better epitomizes our open motto, \u201cTo enjoy life by the help and society of others.\u201d The spirit, character, and affinity towards Lou Gehrig have long driven the Phi Delt Nation to support the battle against his namesake disease. We now look forward to channeling that energy to expand Brother Alexander\u2019s vision while providing laser focus to eradicate ALS,\u201d expresses Sean Wagner, chief operating officer of Phi Delta Theta.<\/p>\n\n\n\n
Texas Kappa (UT, Arlington) Raising Money For ALS
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The LiveLikeLou Foundation has a number of key priorities for the upcoming six months:<\/strong><\/p>\n\n\n\n
For more information about The LiveLikeLou Foundation, visit livelikelou.org. Over the coming months, the website will be re-designed to reflect the new partnership with Phi Delta Theta and will provide online fundraising tools for supporters to utilize as they support The LiveLikeLou Foundation.<\/p>\n\n\n\n
Those who wish to support The LiveLikeLou Foundation can send monies to:<\/p>\n\n\n\n
The LiveLikeLou Foundation
2 South Campus Ave.
Oxford, OH 45056<\/p>\n\n\n\n
All inquiries about The LiveLikeLou Foundation can be directed to Steve Good via email<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Leaving ALS Better Than We Found It A new partnership between Phi Delta Theta and The LiveLikeLou Foundation By Steve […]<\/p>\n","protected":false},"author":2,"featured_media":26870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,508,505],"tags":[427],"class_list":["post-18927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-philanthropy-service-als","category-the-scroll-articles","category-scroll-news","tag-livelikelou"],"acf":[],"yoast_head":"\n